Michael Croton
I help leaders create and implement reputation and communication strategies that have a real impact on the business and the people in it.
Projects include support to strategy and brand launches, large-scale change programmes, M&A, building the value of brands and upgrading internal capability, for example in innovation. I also advise clients on the development and organisation of internal communication professionals and teams.
My clients include Citibank, Coca-Cola and Waltham Forest Borough Council.
Before joining Comma I led groupwide internal communication teams at BP, Boots and Barclays. In each I was responsible for leadership communication, the communication of strategy, major change projects and CSR plans. I led brand and values engagement programmes, implemented processes to govern internal communication globally and developed new approaches to reputation management.
I live in London with my partner and two children, play cricket, follow Arsenal and fail to go to the theatre. A long time ago I got a BA in English Literature from Cambridge University.
